We define the perfect summer dress with words like effortless, stylish, and versatile. The idea of having a go-to piece that you can throw on and feel instantly amazing in sounds like a no-brainer, which is why we couldn’t help but design a ton of them for our collection at Target this month!

Today, in our second installment of Behind the Seams, we’re spotlighting our printed midi dress, which makes for a smart investment with its carefree, bohemian air (did we mention it’s only $35?).

Scroll down to see how the frock went from sketch to sample, and read on to hear from our co-founders, Hillary Kerr and Katherine Power, on why they wanted to make this piece in particular.

Let's block ads! (Why?)

from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/28RWRwc
via Who What Wear

---

Book an appointment with Kaitlin Rife (Vidal Sassoon Trained) expert hairstylist.
Call / Text (916) 616-4756 - View My Portfolio
Located @ 420 Palladio Pkwy Folsom, CA | Image Via Byrdie

---