So THIS Is How an It Bag Is Born
2:32:00 PM
Every season, designers release hundreds of different styles of handbags, but only a rarified few make it to It bag status. So what's the secret sauce for these next-level accessories? SheFinds took an in-depth look at the entire process, from ideation to marketing to the inevitable bursting of the bubble.
What did we glean from the report? For starters, the name of a bag can make all the difference. SheFinds explains how Hermés had originally been selling the Kelly bag under the name "Sac à dépêches," but it gained popularity once the brand re-named it after Grace Kelly who was spotted carrying the bag.
Another fascinating finding we learned: a bag's timing is ultra important. For instance, Proenza Schouler released its PS1 bag right after the brand won its CFDA Womenswear Designer of the Year Award in 2008, which capitalized on industry buzz.
Head over to SheFinds to see a breakdown of the entire process, and scroll down to shop some our favorite It bags of the moment!
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