When it comes to dressing rooms, we thought we’d seen it all, whether it’s the interactive mirrors favored by tech-champion Rebecca Minkoff, the accompanying alcohol service beloved by Lilly Pulitzer, or the art installations inherent to the rooms at Dover Street Market. It turns out, however, that one company is upping the ante even more.

Enter Hointer, a company whose sole goal is to help retailers build amazing shopping experiences inspired and fueled by the ease of the digital world. In their own words, they “turn customer smartphones into remote controls to the physical store, so they can get what they want when and how they want,” which, yes, sounds pretty damn dreamy.

A huge part of this stems from their Whoosh dressing room technology, which sounds too good to be true, but happily isn’t. Private fitting rooms or open sitting areas are outfitted with wall-mounted tablets which allow customers to scroll through the entire store’s inventory to request new products or sizes. Once selected, these items appear through a clothing chute in just 30 seconds, updating a digital shopping cart as they come. If an item doesn’t work out, customers can use the same chute to get rid of things, which will also be deducted from the shopping cart as they go.

Let's block ads! (Why?)

from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/1UtLlGd
via Who What Wear

---

Book an appointment with Kaitlin Rife (Vidal Sassoon Trained) expert hairstylist.
Call / Text (916) 616-4756 - View My Portfolio
Located @ 420 Palladio Pkwy Folsom, CA | Image Via Byrdie

---