It's an inevitably heart-breaking moment when you look down at your favorite new sneakers, to realize they just don't look so new anymore. While common DIY remedies can spot-treat the worst dirt and grime, it's tough to get your kicks to look as sparkling as they once started out, until now.

Meet Jason Markk, founder of an LA-based sneaker care service by the same name. The service builds on the concept of dry cleaning, putting your favorite Air Force 1s or Stan Smiths in the hands of their Sneaker Care Technicians (also known as SCTs). 

Even if braving a trip to LA to clean your shoes isn't an option, you can opt-in for Markk's custom cleaner and kit which took 10 months to develop with the help of a chemist, according to the New York Times. So before you rub your shoes with toothpaste or lemon juice, consider giving them the expert-approved sprucing-up instead. 

Read on to shop a few of Markk's cleaning products to keep your sneakers clean!

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via Who What Wear

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