So which designers can vouch for these rising Insta stars? Ashleigh Dempster, co-founder of celebrity kid–favorite AKID, raves about both @zooeyinthecity and @kingandkaui, noting that she “absolutely adores their parents—they couldn’t be nicer! What I love about both Mai and Nikki is that they let their kids be kids. The photos posted are curated but not contrived.”

MINI X founder Emily Wassall shares Dempster’s sentiment, noting that “Zooey’s style gives most of the adult style bloggers a run for their money.” Ultra Violet Kids founder Michelle Chaplin adds that Nguyen-Miyoshi, as well as Joy Cho of @OhJoy, are “lovely to work with.”

Although being a nice person will clearly get you far in this kids’ fashion game, Nguyen-Miyoshi has some serious pro tips for getting started. “To be successful and grow the right following, you need to create quality content that brands will want to regram,” she explains. “Good photo-editing skills are a plus. Create your child’s own style, and focus on what makes your child stand out, but in a classy way. I’ve read a lot about the type of photos we should post of our kids on social media to prevent creepy and bad people from following. It’s one of the reasons Zooey is usually wearing sunglasses in her photos.”

Nguyen-Miyoshi also says to avoid over-hashtagging in the first caption line, which is a good rule of thumb for any Instagram user, really. “Save your hashtags for your second line,” she adds. “Your goal is to become the top post on all the hashtags you use.”

While kids’ fashion has been an Instagram favorite for quite some time (the #KidsFashion hashtag alone has more than 5.1 million posts), the actual business of this unique income stream began to take off in 2012, when accounts like @MiniStyleBlog started regramming cool kids’ looks while tagging the family and brands behind them.

Today there are literally hundreds of Instagram accounts dedicated to this fashion phenom, and this is only set to increase. But here’s the real question: Does this emerging business have true staying power? Will brands continue to financially reward parents for dressing their kids fashionably? Only time will tell, but our guess is that the business of kids’ fashion will soon span across all digital platforms—and beyond.

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2bOWzc8
via Who What Wear

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