Even if you don’t regularly walk around New York’s Lower East Side or have access to it via subway, there are plenty of reasons why this weekend’s launch of The Frankie Shop is already on your radar. Perhaps you’re an avid follower of its softly lit images on Instagram or its founder Gaelle Drevet who’s also behind another fashion-crowd favorite, Pixie Market. Maybe you’re just looking for a store that has a distinct, non-fussy, modern POV, or you’re a straight-up Francophile. For any of these reason’s the new e-commerce launch comes as great news.

The Frankie Shop has been a cosy mainstay on Stanton Street for the last two years—as well as in Paris where the second store location lives—and its reach is about to expand in a major way. While the site’s offerings are small at the moment, take it from an editor who stops by the NYC location as often as possible: Frankie is much more about quality, coolness, uniqueness, and chic staples than it is about quantity. And like the boutique, this is one spot you'll want to check back on often.

Scroll down for a peek at some of our current favorites and Frankie's Cyber Monday promo code.

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2gQc7AP
via Who What Wear

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