Founded by Molly Kang, formerly of Reformation and Guess, the site claims to be the first of its kind for bridal wares. However, it also follows in the great success of other direct-to-consumer fashion brands that have skyrocketed in the last few years, most notably Everlane and AYR. Furthermore, as Kang told us about her company, it takes every big day very personally.

"We are able to cherry pick and partner with prominent head designers with incredible resumes,"she says, adding of Floravere's designs, "We aren't limited to offering dresses only in one style. I wanted to make sure we offered an array of styles that could speak to different women's tastes—minimal, romantic, classic, etc. But all with our Floravere take on it: modern, fresh, light, and nothing too over the top. I like to say our dresses are for the girl who would rather be queen than a princess!"

To that end, Kang's initial collection has also been inspired by a number of romantic, but not too prim or proper, style stars. After all, we can all assume that the modern-day Annie Hall, Rory Gilmore, or Scarlet O'Hara would never tie the knot in the same outfit.

Below, check out more of Floravere's debut collection, ready to ship to your home ASAP.

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2fsI1mL
via Who What Wear

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