Welcome to our New Website series, where twice a month we’ll feature an e-retailer that we love and know our readers will too. Whether it’s an old but under-the-radar favorite or a newly launched label, you’ll want to report back to your friends with the findings (or maybe keep them to yourself)! 

Unique, art-inspired, unexpected, seasonless, wearable, and overall-awesome: these are just some of the adjectives that came to mind instantly after stumbling upon Barcelona-based brand and website Paloma Wool. A site where you can find not only the coolest clothing, but journals, vases, shoes, and endless inspiration from the sites distinctive lookbook and product imagery. Naturally, we were intrigued so to tell us more about the brand, we recently tapped founder and owner, Paloma herself, who, luckily, answered all of our most pressing questions. Scroll through to read the full interview, and then continue to shop our top picks from Paloma Wool!

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