Beauty Secrets

Shop 15 of This Week's Best New Arrivals

10:14:00 PM
It's Wednesday, which means it's time for our weekly installment of new arrivals! For today's roundup, we've searched high and low to find the best in designer and fast-fashion pieces, all of which just hit stores, so that you can be the first of your friends to wear them. From the Acne Studios bodysuit that's sure to turn heads, to the Zara top...

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Beauty Secrets

The Single Girl's Guide to Valentine's Day Dressing

10:14:00 PM
For those of us single women celebrating Valentine's Day this year, it's Netflix and seamless who have our hearts. A night in with a fresh-cooked meal (or takeout, no judgement) and a romantic comedy or two is actually a pretty darn pleasing way to treat your number one bae, yourself. All that's missing from the equation is an outfit that fits the bill for the...

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Beauty Secrets

The Supermodel Trick to Avoid Skinny-Jean "Waist Gap"

10:14:00 PM
Beauty Secrets

Stop Everything: The Spring Collection for Target Just Came Out 

9:14:00 PM
As you may already know, at the beginning of every month, we drop a fresh batch of Who What Wear collection new arrivals in Target stores and on Target.com. However, this time is extra special, as it's the first of three monthly installments of our new collection for spring. That's right: new silhouettes, new prints, new textures, and, most importantly, new trends—all for...

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Beauty Secrets

Love Pantone's Color of the Year? Shop These 9 Finds

9:14:00 PM
[unable to retrieve full-text content] Don't let the pop of color scare you. from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2kPRUNb via Who What Wear Book an appointment with Kaitlin Rife (Vidal Sassoon Trained) expert hairstylist. Call / Text (916) 616-4756 - View My Portfolio Located @ 420 Palladio Pkwy Folsom, CA | Image Via Byrdie ...

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Beauty Secrets

Kendall Jenner Reveals Her Top 3 Airport Outfit Combinations

4:51:00 PM
It's safe to say that a new photo of Kendall Jenner looking stylish as ever while zipping through an airport surfaces nearly twice a week. Needless to say, the model travels a lot and uses the paparazzi-filled terminals to debut incredibly chic outfits. Earlier this week, the model revealed on her website that “getting the perfect airport look takes practice” and admitted that...

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Beauty Secrets

Planning a Wedding? This App Will Make Your Life Much Easier

3:48:00 PM
Think about it: Now's the time of year when wedding planning is heavily under way. We've just finished celebrating last holiday season’s flood of engagement announcements, and we're still several months away from May and June—aka you-know-what season. But Fame and Partners's massive launch is here to ease a bit of the stress that goes into planning a wedding—at least as far as...

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Beauty Secrets

Gigi Hadid Will Soon Be Wearing These Sneakers Everywhere

3:48:00 PM
It's no surprise that It girls have a lot of influence over It fashion items. When a model swears by a uniform of leggings, bomber jackets, and sneakers (so many sneakers), we're always excited to see how their outfit formulas live up to the hype. And in the latest images for the Reebok campaign, the classic athletic brand's recently appointed spokesmodel, Gigi Hadid,...

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Beauty Secrets

The Best Sale Skinny Jeans at Shopbop Right Now

12:41:00 PM
Sale alert! Shopbop just added hundreds of new pieces to their ongoing sale, and skinny jeans are present and accounted for—but probably not for long. There are more cool versions of the popular style than ever on the market, and naturally, the always-forward Shopbop stocks quite an assortment of them, many of which are currently part of the e-tailers end-of-season sale. And because we...

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Beauty Secrets

The Sunglasses That Will Replace Your Classic Aviators

12:41:00 PM
Leave it to Hailey Baldwin to lead the pack when it comes to wearing the freshest accessory for the upcoming season. The model recently wore translucent sunglasses, a trend that was huge back in 90’s and one we saw on recent runways like Gucci and Balenciaga (to name a few). Baldwin proves the see-through accessory is on its way back and will replace classic sunglass...

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Beauty Secrets

The 5 Pieces You Need for Your Next Vacation

9:21:00 AM
Los Angeles may be the perfect place for surviving winter; it's warm and sunny pretty much every day. Accordingly, L.A. residents have mastered the art of beachwear in winter, which is why it's no surprise that for the coming months, California-based brand Rails is offering up major vacation inspiration with its spring collection. A favorite of trendsetters like Gigi Hadid and Kendall Jenner, Rails...

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Beauty Secrets

Dakota Johnson Wore the Shoe Brand That's About to Be Everywhere

9:21:00 AM
We're quite sure that cool girl of the moment Dakota Johnson will always be loyal to her signature Gucci loafers and ankle boots (can you blame her?), but lately the actress has been stepping out in some fresh new shoe trends. Johnson just wore the number one shoe style of 2017 (embellished slippers), and now she's wearing one of the coolest pairs of heels of 2017. We...

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Beauty Secrets

Selena Gomez Wore the Chicest Boots in Italy With The Weeknd

6:21:00 AM
Some vacations are a tropical paradise, and some leave you fighting off freezing temps just in order to peruse a new city. And the latter seemed to be the case with Selena Gomez and The Weeknd, who were spotted sightseeing in Florence. Though even completely bundled up, Gomez served up a sleek ensemble that was as warm as it was cool. The singer, walking...

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