H&M's New Denim Collection Is Actually Revolutionary
10:18:00 AMToday, distinguishing between the men’s and women’s departments of a store is a little harder to do than in the past. Even on the high-fashion runways of Gucci and J.W. Anderson, for example, there’s less distinction of what’s “men’s clothing” and what’s “women’s.” So it makes sense that a major mass retailer would catch on with a collection that just offers great pieces, no gender identity attached. And this month, it’s specifically H&M’s new Denim United line that’s breaking down boarders.
Launching on March 23, the new lineup of styles feature a slew of denim trends: straight-leg and wide-leg jeans, button-down tunics, denim jackets, and overalls, included. And as demonstrated in the lookbook, these are styles that can be worn and enjoyed by all. “It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting," H&M's spokesperson Marybeth Schmitt said in a press release, adding, "today we see there are no boundaries in democratic style. Fashion should always be inclusive.”
While inclusivity is something we can all agree one, it's far from a first for H&M. The Swedish brand actually launched a unisex collection back in 2015 in collaboration with Design Award winner Ximon Lee. It also joins fellow fast fashion brand, Zara who dropped genderless styles last year.
Below, scroll down to check out the new pieces for men, women, and all other identities, available to purchase on March 23 at H&M.
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