It’s difficult to pinpoint what makes Parisian girls so chic. They’ve mastered undone cool, understated elegance, and effortless style. But what gives them that je ne sais quoi? One thing we’ve noticed is that they usually stick to neutrals—their wardrobes mostly consist of white, black, navy, and nude. But they reach for one bold color time and time again: red. Their fondness for red makes sense. The shade is both an enduring classic while completely modern. And it commands attention in a way that’s never flashy.

Whether they’re matching a punchy crimson bag to their lipstick, injecting strong color into an all-black ensemble, or throwing a poppy coat over a simple top and straight-leg jeans, it’s the color French It girls always wear.

Want to see how chic Parisians like Jeanne Damas and Caroline de Maigret wear red? Keep reading to get inspiration from their outfits, and shop our favorite pieces to get their looks.

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