The day has finally arrived: Alexa Chung's eponymous clothing line is here and finally shoppable. While we've been limited to cryptic quotes and mysterious Instagram photos for the months leading up to the debut, we've finally had a peek at the full lookbook and it's safe to say, fans of Chung won't be disappointed. 

From relaxed suiting to retro separates, down to shoes and accessories, it's easy to imagine Chung wearing every piece, which is no surprise since she was heavily involved in the design process. “My taste is my taste,” she told the Wall Street Journal. “I just made things that I was missing or that interested me. I don’t know how else to do it.”

While Chung has found success in her collaborations with brands including AG Jeans, Marks & Spencer, and Madewell, this marks her first foray into a collection all her own. She told The Evening Standard, "the experience I have enjoyed in art directing, modeling, and designing for other brands bolstered my confidence and experience across some of the many areas it takes to form a fully-fledged brand."

Starting today, the collection is available at a number of online retailers including Net-a-Porter, Matches Fashion, and her own website AlexaChung.com.

See Alexa's shoot with MyTheresa below, then shop pieces from the new collection!

Let's block ads! (Why?)

from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2raXSu2
via Who What Wear

---

Book an appointment with Kaitlin Rife (Vidal Sassoon Trained) expert hairstylist.
Call / Text (916) 616-4756 - View My Portfolio
Located @ 420 Palladio Pkwy Folsom, CA | Image Via Byrdie

---