Online shopping is so last year. What’s the latest way to immediately get your hands on the second season of a sold-out collaboration, specifically Adidas Originals by Alexander Wang? Just text this number.

In anticipation of the new collection drop, New Yorkers might start to notice billboards going up around Manhattan saying “Text to Buy (917) 512 7715.” Those are the digits shoppers should text come this Saturday to get their hands on the designs. “Season 2 fuses two disparate experiences—raving and cycling—to present the story of a tribe of New York bike messengers,” the press release reads, adding “Suddenly, on June 29, the streets of New York become the collections catalogue.”

How does it work exactly? Products will be revealed via billboards, along with code information. Shoppers simply have to text the above 917 number to place the order, and wait while (very well dressed) bike messengers deliver their packages. Consider it a part performance/part instant shopping gratification. And while those in and around The Big Apple have the first chance of spotting the Originals by Alexander Wang in the wild, the collaboration itself will still be available everywhere come August 5. Either way, take note.

Watch the video for the new (and likely to-be-sold-out) collection below. Then shop some classic Adidas Originals pieces as well.

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via Who What Wear

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