Newly appointed: Reebok already calls Gigi Hadid an ambassador, but now the brand has added even more star power to its lineup. As WWD reports, Ariana Grande has just scored a year-long deal with the activewear label and will be featured in campaigns and on social media initiatives. Shop Ariana's full outfit online.  

New shop on the block: Acne Studios has finally landed in San Francisco! The brand just celebrated its first SF store grand opening earlier this month. Built in an old ice warehouse on Geary Street, it boasts a "raw industrial feel," per the press release, and is stocked with the full women's and men's collections. If you're not in SF, make sure to shop Acne's newest arrivals online. 

Design, create, innovate: MatchesFashion.com has just unveiled its newest initiative, The Innovators. Spearheaded by Natalie Kingham, the site's buying director, the campaign aims to support young designers. The first five designers that will be showcased are Matty Bovan, Art School, Claire Barrow, Wanda Nylon and Paula Knorr. 

Out with the old: Accessory brand Edie Parker has gotten a complete brand makeover. Brett Heyman, the brand's founder, has created a new logo and brand identity for the Edie Parker that just debuted at New York Fashion Week. The show was based off a concept dubbed Eddie Parker’s FAKE NEWSstand. Shop Edie Parker's newest arrivals online. 

See now: Altuzarra has just launched its first-ever eyewear collection this week. From aviators to '70s-esque round frames, we couldn't possibly choose a favorite. Shop Altuzarra's sunglasses exclusively at Barneys. 

Just in: Farfetch has debuted Balenciaga’s newest collection, All Eyes On Balenciaga. To celebrate this launch, Farfetch also published an editorial about the collection that chronicles the story of two models that disturb London’s CCTV system. See the full editorial on FarFetch's website.

What's old is new again: Listen up, Angelenos: Elizabeth and James has unveiled its designer-curated vintage installation exclusively at the Beverly Hills Neiman Marcus. The installations is comprised of items that designers Mary-Kate and Ashley Olsen personally hand-picked. These pieces will be sold along with the Elizabeth and James Fall RTW collection until the end of September. See you there!

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via Who What Wear

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