The West Hollywood shopping scene just got a major upgrade. Yesterday, Fred Segal officially opened the doors to its highly anticipated flagship store. But in reality, it's much more than just your average place to shop—it's an experience, and you can easily spend an entire day there. 

Shoppers won't be able to miss the 13,000-square-foot retail space alone (located on the corner of La Cienega and Sunset), not only for its size but also for its iconic features that longtime fans of the retailer have come to know and love—we're talking about those ivy-covered façades, the mansard awning, and the blue-and-red striping. But just wait until you hear what's inside.

It's truly an incredible and dynamic space, one that Allison Samek, CEO of Fred Segal, calls "fresh and exciting" in the press release, adding, "that is what Fred Segal has always been about." And with nine multi-brand boutiques, various shop-in-shops, four pop-ups, an onsite florist, and two restaurants, it's easy to see why the brand has dubbed the flagship a "destination."

Among the nine multi-brand boutiques will be a CFDA store that will include merchandise from a range of designers, including A Peace Treaty, Adam Lippes, Anndra Neen, Ashley Pittman, Colette Malouf, Monogram, Nanette Lepore, Ovadia & Sons, St. Roche, and Whit. 

When asked about why it was important for them to partner with Fred Segal (besides their fondness for the iconic brand), most designers agreed it was a great way to introduce up-and-coming collections into the L.A. fashion scene. 

"It gives a space for young brands to promote their lines to the L.A. market in such a legendary location," Dana Arbib of A Peace Treaty shared with us. "Fred Segal is fun, fashionable, and accessible within so many facets of fashion and shoppers across many demographics," she added. 

And for many, this partnership is a landmark in their careers. Whitney Pozgay of Whit explained, "Regardless of my age, I have always found beloved items there, and it is a go-to destination on every L.A. trip. Having Whit represented there is a milestone that we are really excited about."

A lot of shops, cool new designers, a florist, and food? This Fred Segal store is changing the game and making the retail experience about so much more than just shopping. 

Scroll down to see images of the stunning Fred Segal flagship store. 

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via Who What Wear

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