If you're like us, you've probably been obsessed with Shopbop for a long time—perhaps even for 17 years (the company was founded in 2000 in Madison, WI). But as of today, Shopbop is looking a little different than it has in years past. They just introduced a brand-wide re-fresh, meaning that there's a new logo, new color palette, and new product pages. And not only that, they introduced a slew of modern features to go along with the new look, including a loyalty program(!), revamped navigation and search, and innovative product recommendations, checkout improvements, and even international payment options. 

And as if that weren't enough, Shopbop just introduced their fall 2017 campaign, Make Shopbop Yours. With their 10-trend checklist and inspiring campaign imagery, you'll easily find everything you need to complete your fall wardrobe in one fell swoop, including gorgeous outerwear, cozy sweaters, cool boots, and pretty tops. 

With that, read on to shop our favorite pieces from the fall trend edit and be sure to check out Shopbop's new look for yourself!

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2xegaiz
via Who What Wear

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