October marks the start of Breast Cancer Awareness Month, an annual campaign to increase awareness and understanding of cancer, the second leading cause of death among women. In doing their part to join the conversation, many brands have debuted products in BCA's signature color—pink—while others are offering special promotions.

Every time you purchase one of the pink-hued items (or participate in the store event), a portion of the proceeds will go toward charities like the Breast Cancer Research Foundation (BCRF), Bright Pink, and the Susan G. Komen Foundation.

So today, we've picked out some of the products and promotions from our favorite brands that are participating in the fight against cancer. And if you're in search of a new water bottle, a purse, or a blouse, consider supporting one, or all, of these great labels featured below. Plus, it'll feel great knowing your purchase is going toward helping those affected by this disease.

Scroll through to shop some of our top picks.

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