When a young luxe brand has gained a celebrity following that includes Meghan Markle, Amal Clooney, and Reese Witherspoon, it isn’t often that we see prices lower as demand and notoriety take a meteoric rise. But Sarah Flint is forging her own path. And in fact, the shoe line has impressed one celebrity so much, she’s put some skin in the game. That fan, now investor, happens to be Cindy Crawford.

While Crawford’s been spotted in Sarah Flint designs in the past, this past month she officially joined the team while the brand simultaneously shifted to a direct-to-consumer model. “Now that we are selling directly, we can drop new product when it feels most relevant for our customer,” Flint tells us of her eponymous line. “In addition, there is so much thought and inspiration that goes into each shoe that we are now able to share.”

While the classic, pretty, and elegant designs are certainly part of the reason Crawford was drawn to the brand–specifically she’s a fan of the flats because “while they’re definitely comfortable, they are still chic and feminine”—that's not the only reasons she’s become involved.

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/23q4gXi http://bit.ly/2AyMeyz
via Who What Wear

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