It was only a matter of time before Goop—the lifestyle site turned mega-brand that tackles everything from your daily vitamins to fashion-forward jumpsuits—took on activewear. Today, Gwyneth Paltrow's brainchild released G. Sport, "a technical,-high-performance line that is simultaneously as simple and elegant as possible," they write. The sleek designs, currently only available in a sophisticated navy colorway called "Marine," is free of overt branding and excess adornment. As the brand set out to create, "it's a quietly confident approach to activewear that's amplified by the woman wearing it, not the other way around."

Paltrow describes G. Sport's pieces as "simultaneously technical, comfortable, and fashion-centric. Most of the pieces in the collection come in at under $100 and every top and bottom can be mixed and matched for high-intensity workouts or a laid-back yet polished athleisure look.  Below is the first of three G. Sport releases that will occur over the next few weeks.

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