Let's face it shopping for a new pair of jeans can be daunting, which is why we are declaring this week Denim Week on Who What Wear UK. For the past few days we've been equipping you with all the info you could possibly need so you will be excited to start your hunt for your next pair (or pairs) of jeans. But where did our obsession with denim begin? Levi's, of course. Here, we look at the history of the iconic denim brand...

Levi's 501s don't need any introduction. Nearly everyone pretty much knows what the iconic jeans look like. But did you know the fascinating history behind the classic denim brand and how it became a household name? From where the label was created to how it turned from being a functional piece of workwear to a fashionable item, we're also looking at the stars who propelled the brand to be what it is today. Keep scrolling for a look at how the Levi's 501s became the wardrobe staple we can't do without...

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