Calling all sneaker fans: Did you know that the OG ugly/dad trainer is the lesser-known Nike Air Monarch? The shoe is the brand's best-selling sneaker and that's not just because hipsters are keen to snap a pair up and wear them ironically. It's because it's one of the most comfortable sneakers sold by Nike and is un-ironically worn by, er, actual dads. But over the past couple of years or so, the Monarch has become a serious contender for the coolest sneaker out there.

Thanks to the ugly trainer trend being spotted on every street styler going, not to mention it being on the catwalks of Balenciaga, Stella McCartney and Louis Vuitton, there's plenty of evidence that points to why the Monarch is growing in popularity. Not only that, influencers starting to embrace the trainer and there's even a dedicated Instagram account @TeamMonarch, which celebrates the comfort and style of the shoe. Ready to see why we're totally into it as well? Keep scrolling to see how bloggers are styling theirs and then shop the shoe...

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from Celebrity Style and Fashion Trend Coverage | http://bit.ly/2eWeYDN http://bit.ly/2FUGWwI
via Who What Wear

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