"It’s estimated that 60 million women worldwide, aged 18-35 work in the garment industry making less than a minimum wage," it explains on its website. "These women become hidden in the fashion supply chain, making it near impossible to track where your clothing comes from and who made it.  Unlike traditional retailers, we’re doing things a bit differently by working solely with women’s groups and charities in order to produce our clothing."

The founders Sarah Beckett and Sophie Slater work with a number of powerful groups supporting women across London that have been hit by budget cuts. There's Knit & Natter, the group in Enfield for elderly women which donates all revenues for their knitting to a different charity each month. Then Mohila, based in Tower Hamlets, is a group of low income mothers who hand-paint all of the sweatshirts and T-shirts. and finally Heba on Brick Lane is a group of migrant women that was established over 25 years ago, and creates all the clothing for Birdsong. The links with these womens groups clearly runs deep, as the Instagram page regularly includes images of those making the clothes and each product has a description about who made it.

Speaking of product, keep scrolling to shop our edit of the best pieces to buy on Birdsong right now.