It might only be April, however, one swimwear label has already emerged as the cult brand of the year. Swimwear label Hunza was originally launched in 1984 and created the iconic minidress Julia Roberts wears in Pretty Woman. The brand was relaunched 30 years later under the name Hunza G and has now become a regular feature in A-list bikini pictures. The one-size-fits-all bikinis and swimsuits all come in a distinctive crinkle-stretch fabric, which is hugely flattering because it stretches to mould to your body. Holly Willoughby wore the bubblegum pink £100 one-piece on holiday last week and it almost instantly sold out. In the very same week, Kim Kardashian West also wore Hunza G, opting for the square-style bikini top and high-cut bikini bottoms in a tangerine colour. They aren't the only celebrities to lean on Hunza G when at the beach, as Emily Ratajkowski, Rihanna, Suki Waterhouse and Hailey Baldwin have all worn the stretchy swimmers. Keep scrolling to see and shop our favourite pieces.

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