Are You Contributing to Fashion's Ghost Economy?
9:38:00 AMIf you like shopping as much as we do, then you’ve likely experienced your fair share of returns. It’s not a fun process for anyone involved and retailers are increasingly trying to curb what they refer to as “the ghost economy,” or the unseen costs that rack up when consumers are constantly returning their purchases.
In an effort to help brands and retailers address this problem, the research company Body Labs investigated the online and offline shopping behaviors of consumers buying apparel and footwear in their 2016 Fashion & Apparel Report. They came back with some interesting findings about what causes customers to opt for returns more than anything else, and how brands can work to resolve this.
Scroll down to see what they discovered...
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