WWW: What's the number one product customers ask for in the store?

Ba&sh: Our colorful dresses catch the eyes of customers passing by the store, so they often start by inquiring about them. 

In Europe, the brand has really built a strong reputation for being "the go-to brand" when you're looking for a dress for a special occasion, so we also regularly get customers who already know the brand and are looking for a dress. 

WWW: What else do customers always ask you? 

Ba&sh: Customers who discover the brand usually immediately ask if it's from Paris.

Customers who already know the brand are excited to see that we finally opened in the U.S. and ask if we are planning to open more stores soon! The answer is yes, with two new stores opening by the end of the year.

WWW: How would you describe the biggest difference between the Miami Design District location of your store and all other locations?

Ba&sh: In Miami, it's summer all year long, so our lighter clothing is in demand whatever the season. The fact that our fabrics are light, airy, our prints colorful even in our fall/winter collections, is actually a real advantage in Miami, where customers need this all year long.

The Miami Design District store clientele is really international, reaching those coming from Latin America but also from Europe and from the Middle East. 

WWW: Which products can you absolutely not keep in stock?

Ba&sh: Joyful printed dresses, tops with unexpected details, and jumpsuits are our best sellers. 

Shop Ba&sh's best sellers ahead.

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