Alexa Chung threw a party in East London last night for her new collection at the Moth Club, an ex-servicemen's members club which has a gold tinsel curtains over the walls and a light up dance floor. She dressed for the '70s decor in a pair of red high-waisted flared cords and a clashing pink silk blouse covered in embossed roses and a '70s pointed-collar. Alexa shows that when referencing the '70s it pays to look at the mens wardrobes too, and recreate the flouncy shirt and flares uniform that dominated the decade. This comfortable party look makes for the end of dry January celebration outfit. Keep scrolling to see Alexa's latest look and shop the outfit below.

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I have a lot to thank Beyoncé, Jennifer Lopez and Kim Kardashian West for, but the—ahem—biggest thing of all? How I’m now able to embrace my big bum. Before the song “Bootylicious” came out, I felt self-conscious about having a curvy bottom. Look, I’m not saying Bey had the power to change my feelings overnight, but when I thought about how J.Lo and KKW were also helping change society’s view of butts for the better, I started to change mine. In part, they made me feel like my big butt was something to be embraced, not embarrassed about.

However, even if you’re blessed with a fuller butt, there are still fashion hurdles to jump. For example, something that fits your bottom might not fit the rest of you the same. But the good thing is that there are plenty of ways to dress your body type that will flatter and flaunt your shape.

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Dakota Johnson is promoting the final Fifty Shades of Grey film, and yesterday on the Tonight Show with Jimmy Fallon she wore a simple — but pretty perfect — little black dress. Versace is one of the biggest talking points for spring summer 2018 thanks to its applauded tribute collection to Gianni Versace — and Dakota just confirmed that this is the label which will make us want to part with the most money in 2018. Dakota wore a black mini dress with '80s gold buttons down the front, a slit up the skirt and off-the-shoulder straps. You might think that this dress needs to be paired with high stilettos, however she went for a comfortable pair of velvet black platforms. Keep scrolling to see the outfit that proves an all-black doesn't have to be boring.

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Coco Chanel's quotes still hold true to this day. She remains the epitome of timeless, classic style and good taste, and she was never one to hold back on the sartorial wisdom. The famed designer and Chanel founder had strong opinions about the way a woman should and shouldn’t dress—from what makes someone stand out to the dos and don'ts for anyone looking to be taken seriously. Many of these rules still apply to signature Chanel fashion codes today.

While at times, her musings on style are undeniably blunt (a trait her successor Karl Lagerfeld has certainly kept alive), there is much to take away from them. In fact, it’s even possible to build a wardrobe around her thoughts on style. There are key points made by the elegant trailblazer on everything from the best colours to wear (take a wild guess) to the accessory that can make or break an outfit. As arguably one of the most important icons in the history of fashion, what she says goes.

Scroll down to see the makings of a CC-approved wardrobe and what the legend has to say about them.

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"Modest fashion as a term, as a market term, came to prevalence in the mid-2000s, and this was partly because a number of the brands that first started up came from designers and creative entrepreneurs who were themselves religiously motivated," says Reina Lewis, professor of cultural studies at London College of Fashion, UAL. She explained to me that the internet made it possible for savvy, underserved religio-ethnic individuals and groups to start providing both the products and content that they were missing.

As Hana Tajima—the British-Japanese Muslim fashion designer who recently collaborated with Uniqlo on a range of modest-friendly fashion—tells me, "The reality is that everyone has their own idea of what modest fashion means to them. And that runs alongside peoples' personal preferences of colour and style. It's such a broad idea that gets very narrow inside those two words."

So, in brief, modest fashion can describe varying degrees of covering up on purpose. The decision can be due to religio-ethnic fulfillment or to attain a certain aesthetic and level of ease because it is not just a trend that's tied to spirituality.

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These days we only see Beyoncé in rare Instagram outfit posts and at a handful of events, such as the Grammy's. On Saturday evening she attended the pre-Grammy's gala in a dramatic black sleeved evening gown by AzziAndOsta which had exaggerated ruffles cascading from the hip, and a sheer 'fishnet' panel down her right leg. It's a dress that seems made for Beyoncé, however she wore an accessory that all of us can replicate. She paired her evening gown with a black leather beret, which is £250 by Eugenia Kim, but we've found an almost identical version at River Island for just £16. Keep scrolling to see and shop Beyoncé's unusual black tie accessory.

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If you're like us, chic princesses used to be called Jasmine or Belle. But now we're older and wiser, it's clear that real-life royals are infinitely more stylish (sorry Disney). While in the UK we look to icons such as Diana, and now Kate Middleton (yes, a duchess, but we allow her to make the cut), all over the world there are royals who have wardrobes full of incredible outfits. Whether it's Princess Grace of Monaco's stunning gowns or the modern Princess Deena Aljuhani Abdulaziz, who's often spotted front row at fashion week, there are many monarchs whose closets surpass Cinderalla's. Behold, your guide to the chicest royal princesses...

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At Who What Wear UK, we always strive to tell you about the next big trends ahead of time. That's why we created Micro-Trend Monday, your weekly alert to let you know the items and styling tricks that are suddenly taking off.

Minimalists should look away now because this Monday's micro-trend is about as bold as it gets. If you'd rather have fun with your outfit, than wear something practical, then we have found your next handbag. This year we keep spotting beaded bags in rainbow colours — they might look like something you'd find in a toy shop, but that's part of the appeal.  Designer Susan Alexandra creates handmade beaded bags in the happiest colours she can find, and sometimes even adds mini strawberries and clementines on top to make them even more fun. They aren't the best bags for the rain or transporting anything other than your phone and credit card in, but they will make you (and those around you) smile instantly. And couldn't we all use a little mood lifter this February? Keep scrolling to see and shop the happiest bags we've found.

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Last year's dress trends were bold, statement-making and full of drama. The good news? Spring/summer 2018's trends are every bit as fun to wear. 

If you're in the market for a new showstopping, mood-lifting frock - we've rounded-up the chicest styles, as seen on some of our favourite street-stylers and influencers, to try right now. From punchy brights perfect for lifting your winter wares in-between seasons, to sleek, minimalist frocks that are guaranteed to see you through wedding season and beyond - scroll below to see (and shop) the four biggest dress trends to be seen in right now.

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From some of Rihanna’s and Kim Kardashian West’s most iconic outfits to cementing London’s best dressed It-girl scene, super stylist and creative director Avigail Collins is known in fashion circles for being the go-to when you’re a celebrity looking to craft an exciting new look. She’s the mastermind behind ingenious ensembles for Lorde and is the force behind some of Daisy Lowe's sassiest getups, but Avigail’s wardrobing skills extend even further: See her own streetwear-inspired line, Silver Spoon Attire, for starters. Founded in 2013, alongside her husband (and fellow sought-after stylist) Damian Collins, her high-profile music clients—and a global street style following—make up a pretty impressive fan club. If anyone can spot the next big thing, it’s Avigail, which is why we’re thrilled to have her on board at Who What Wear UK to bring you a monthly column about what's hot now.

Boobs: sometimes a blessing, sometimes a curse, and sometimes—if you’re of ample bosom—a tricky thing to navigate when such major trends as off-the-shoulder tops present themselves as the most important thing to buy in a season. Last spring/summer was a challenge for bigger busted ladies everywhere, so it’s wise to get to grips with the kind of options that do feel easiest to swan around in when you’re dealing with a D cup or more.

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Before you think we've totally lost the plot, I'd like to confirm that we're aware of the fact that sloppy jumpers worn with midi skirts have kind of been a fashion "thing" for years now. However, while it's not a new trend, the combination of said tops and bottoms is rife throughout the runways of A/W 17—which means it'll be more of a thing than it was a few months back, ya dig? Designers have been analysing what cool women wear throughout the chillier months (and on any given British summer day) and have decreed that it is indeed a formula to fall back on, and aside from a styling update here and there, it's good to go.

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Not only do these items work well with any new bits I’ve bought, but they also mean I never worry about what to wear in the morning. Simply put, they’re the building blocks of a perfect wardrobe. The jeans you’ll wear on repeat, the leather jacket you’ll layer over every wedding guest dress and the black heels you’ll wear to every meeting (to name a few). So whether you’re looking to start over or simply wish to update an old favourite, shop our picks now.

Keep scrolling to see 15 of the chicest wardrobe staples.

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With different options coming from Posh, Ginger, Baby, Scary and Sporty, a young girl could switch up her look in the flick of a ponytail—one day you could be wild and loud like Geri, and on another, you could be sleek like Victoria. These days, a treasure trove of their most outstanding outfits have been forgotten, with many of us only recalling the most obvious moments like VB's little black dress collection or Geri Halliwell's Union Jack mini. So much more exists in the archives, friends, so I encourage you to take a break and scroll through the gallery below to discover the best Spice Girls style moments of all time.

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